Insights
Questions that deserve attention before signature.
Client briefings on commercial agreements, intellectual property, talent relationships and cross-border terms.
Client briefing · July 2026
Six questions to resolve before signature.
Prepared by Keystone Legal Advisory
The answer to each question depends on the agreement, the parties and applicable law.
These prompts identify recurring issues to discuss with counsel. They do not address any specific document or replace advice based on the facts.
Likeness and AI-generated media
What may the counterparty create, train or generate?
Definitions of content and likeness may reach digital replicas, model training and uses that older templates did not contemplate.
Exclusivity
What is actually restricted?
Category, territory, channel, competitor set, duration and post-term effect should be read together.
Usage
Where does organic use end and paid media begin?
Term, territory, platform, amplification, edits and archival use can create different rights and consequences.
Performance
Who decides whether delivery is complete?
Approval mechanics, revision limits, acceptance criteria and timing matter when payment depends on performance.
Cross-border payment
Which party addresses withholding and reporting?
Specialist tax or local advice may be required when parties, services and payments cross jurisdictions.
Termination
What survives after the relationship ends?
Accrued payment, existing content, licenses, confidentiality, audit rights and dispute provisions may continue.
General information only. Nothing on this page is legal advice. Legal & notices.